Dana Accelerates Digital Transformation of Global Aftermarket Business with PhaseZero CxCommerce™ Platform

LOS ALTOS, Calif. – Sept. 30, 2019 – PRLog — PhaseZero, a Cloud 2.0 B2B and B2C e-commerce software company, today announced that it has successfully transformed the global aftermarket digital commerce platform of Dana Incorporated.  DanaAftermarket.com is powered by the PhaseZero CxCommerce™ solution.

PhaseZero CxCommerce™ enables Dana’s worldwide eCommerce platform, DanaAftermarket.com, to deliver industry-leading customer experience and ease of doing business for internal and direct customers. Dana’s direct customers include original-equipment manufacturers, suppliers, warehouse distributors, and aftermarket retail companies.

“Demographic changes and cloud technology adoption across our industries present unprecedented opportunities,” PhaseZero Founder and CEO Ram ChandraSekar said. “We’re proud of Dana’s digital transformation and the DanaAftermarket.com user adoption across all major channels. We are excited to help manufacturing & distribution companies accelerate their digital sales with PhaseZero CxCommerce™ solution.”

PhaseZero CxCommerce™ integrates product catalogs across multiple lines of business, making it easier for DanaAftermarket.com customers to search, find, identify, and order parts with one global eCommerce portal. The new system integrates multiple ordering systems across major markets to provide real-time inventory and order management across manufacturing plants, distribution centers, and regional logistic centers. Dana’s eCommerce platform now supports nine languages and serves major markets with a single global domain. Using one domain name instead of market-specific domains dramatically improves and delivers a consistent customer experience globally. Organic search traffic to DanaAftermarket.com is up more than 450% year over year.

“Dana had a vision to transform its aftermarket business into a digital, customer-centric enterprise,” said Mark Wallace, Dana’s Executive Vice President and President, Commercial Vehicle Driveline Technologies and Aftermarket. “By collaborating closely with PhaseZero, we were able to accelerate our digital journey and transform our global aftermarket e-commerce and customer experience initiative, DanaAftermarket.com.”

“PhaseZero built our CxCommerce™ platform for deployment of enterprise-scale, global B2B and B2C digital commerce capabilities with a focus on delivering a comprehensive omni-channel customer experience,” ChandraSekar said.

To learn more about Dana’s success with PhaseZero CxCommerce™, visit www.phasezeroventures.com/dana.


About PhaseZero

PhaseZero is a Cloud 2.0 B2B and B2C e-commerce software company and a trusted digital business partner for automotive and industrial manufacturing companies. PhaseZero’s powerful digital commerce platform, CxCommerce™, accelerates your digital sales through an enhanced customer experience backed by Silicon Valley expertise and cutting-edge technologies. PhaseZero CxCommerce™ can launch your new digital business quickly with an average “Time to First Order” of four to six weeks. Learn more at www.phasezeroventures.com.

About Dana Incorporated

Dana is a world leader in providing power-conveyance and energy-management solutions for vehicles and machinery. The company’s portfolio improves the efficiency, performance, and sustainability of light vehicles, commercial vehicles, and off-highway equipment. From axles, driveshafts, and transmissions to electrodynamic, thermal, sealing, and digital solutions, the company enables the propulsion of conventional, hybrid, and electric-powered vehicles by supplying nearly every vehicle and engine manufacturer in the world.

Founded in 1904, Dana employs more than 36,000 people who are committed to delivering long-term value to customers. Based in Maumee, Ohio, USA, and with locations in 33 countries across six continents, the company reported sales of $8.1 billion in 2018. Having established a dynamic, high-performance culture, the company has been recognized globally as a top employer, with significant honors in Asia, India, Italy, Mexico, and the United States. Learn more at www.dana.com.