PhaseZero CxCommerce
B2B Commerce Platform

The B2B Ecommerce Platform That Goes Live in Weeks — Not 18 Months

CxCommerce gives manufacturers and distributors a composable, AI-powered commerce platform with built-in ERP integrations, intelligent part search, and the B2B-specific capabilities that general-purpose platforms require expensive custom development to achieve.

What is CxCommerce?

CxCommerce is a composable, AI-native B2B ecommerce platform built specifically for the complexity of manufacturing and distribution. Where general-purpose platforms like SAP Hybris, Salesforce Commerce Cloud, HCL Commerce, and Adobe Magento require 18-to-24-month implementations and large systems integrator engagements, CxCommerce deploys in weeks as a turnkey solution — with ERP integrations, AI-powered catalog search, real-time multi-location inventory, and customer-specific pricing included out of the box.
The platform is built on MACH (Microservices, API-first, Cloud-native, Headless) architecture, certified by the MACH Alliance, and runs on AWS and Azure. It supports B2B, B2C, B2E, and headless commerce models — enabling manufacturers to sell direct to end users alongside their distributor network, and giving distributors the self-service digital experience their customers now expect. CxCommerce integrates natively with SAP, Oracle JD Edwards, Infor CloudSuite, Microsoft Dynamics, Karmak, Procede DMS, and leading PIM, shipping, and tax systems.
PhaseZero is named an IDC Innovator in AI-Enabled B2B Digital Commerce (2025) and is SOC 1, SOC 2, and GDPR compliant. Customers including Dana Incorporated ($10.2B global manufacturer), Bergey's Truck Centers, and Harman Heavy Vehicle Specialists have used CxCommerce to achieve 100% online sales growth, 5x revenue increases, and NPS scores of 68.

TRUST & CERTIFICATION

SOC 1 Compliant

Financial controls

SOC 2 Certified

Security & availability

GDPR Ready

Global data privacy

MACH Certified

Open architecture standard

IDC Innovator

AI-Enabled B2B Commerce 2025

AWS & Azure

Cloud-native infrastructure

MACH Certified

Open architecture standard

IDC Innovator

AI-Enabled B2B Commerce 2025

AWS & Azure

Cloud-native infrastructure

SOC 1 Compliant

Financial controls

SOC 2 Certified

Security & availability

GDPR Ready

Global data privacy

MACH Certified

Open architecture standard

IDC Innovator

AI-Enabled B2B Commerce 2025

AWS & Azure

Cloud-native infrastructure

Accelerate Digital Sales with a Unified, Digital Customer Experience

PhaseZero’s modern, AI-powered CxCommerce platform blends cutting-edge, cloud-based technology with an industry-leading digital experience, enabling the delivery of new business models that fuel growth and new possibilities to expand customer service and loyalty. With CxCommerceTM, you’ll fast-track your results through a full solution, implementation, and best practices approach that mitigates risks, reduces costs, and accelerates time to market.
Why CxCommerce Is Different

Most B2B ecommerce platforms are either built for retail (and retrofitted for industrial complexity) or so customizable they require a systems integrator to turn them into a working product. CxCommerce takes a different approach: it is purpose-built for the way manufacturers and distributors actually operate, deployable as a complete turnkey solution, and composable enough to evolve with your business without rebuilding from scratch.

Turnkey, Not Toolbox

CxCommerce ships with the capabilities manufacturers and distributors need most — intelligent part search, real-time inventory, customer-specific pricing, ERP integration, self-service order management, and AI-powered catalog tools — configured and ready to use, not assembled from components.

Where traditional platform vendors hand you a framework and bill you for the integration work, PhaseZero delivers a working commerce experience. Bergey’s Truck Centers went live with a fully integrated platform connecting two ERP systems, a PIM, shipping, and tax — without hiring a single IT staff member.

Industry-Driven from Day One

CxCommerce is built around the specific requirements of manufacturing and distribution: interchange part search across hundreds of thousands of SKUs, year/make/model/engine (YMME) lookup, multi-location inventory visibility, back-order and build-to-order support, dealer and distributor portal management, and complex B2B pricing with account-specific contract terms.

These are not bolt-on features — they are core to the platform. Dana Incorporated uses CxCommerce to serve 880,000+ parts across 4 lines of business and 14 languages. Harman Heavy Vehicle Specialists manages 450,000 interchanges. Bergey’s serves 245,000 parts across 448 brands from 25 locations.

Fully Integrated — ERP-Native by Design

CxCommerce connects to your existing ERP, PIM, warehouse management, and logistics systems through real-time APIs — not batch file transfers that create lag and errors. Integrations with SAP, Oracle JD Edwards, Infor CloudSuite, Microsoft Dynamics, Karmak, and Procede DMS are supported and maintained by PhaseZero, so your IT team does not own the integration risk.

When Dana decommissioned 20+ legacy systems and consolidated onto CxCommerce, they did not rebuild their ERP — they connected it. The platform executed 4+ million API calls annually across Dana’s global network from day one of full deployment.

Cloud-Native and Composable — Built to Scale

CxCommerce runs on MACH architecture — Microservices, API-first, Cloud-native, Headless — certified by the MACH Alliance. This means new markets, new business models, and new capabilities can be added without rebuilding the core platform. It also means you are never locked into a single vendor’s roadmap.

Dana’s global deployment spans 3 major regions and 14 languages on a single instance. Bergey’s unified two ERP systems and 25 locations behind one customer portal. The same composable architecture that supports a 25-person distributor can scale to a $10 billion global manufacturer.

What CxCommerce Does — Capabilities by Buyer Need

For the CIO & IT Team — Architecture & Integration

CxCommerce is built for enterprise IT teams who have learned the hard way that ‘flexible’ often means ‘expensive to integrate.’ The platform ships with pre-built, supported integrations for the ERP and catalog systems your business already runs on — and a composable architecture that lets you add, replace, or upgrade components without disrupting the rest.

MACH Architecture
Microservices-based, API-first, Cloud-native, Headless — certified by the MACH Alliance
ERP Integration
ERP Integration SAP, Oracle JD Edwards, Infor CloudSuite, Microsoft Dynamics, Karmak, Procede DMS, MAM Software — real-time APIs, not batch files
PIM Integration
PIM Integration VIPAR PARTSPHERE, Plytix, and custom catalog systems — automated catalog enrichment
Headless Commerce
Headless Commerce Public APIs allow partners and customers to integrate directly with CxCommerce microservices
Multi-Market Architecture

Single global instance supporting multiple tenants, brands, geographies, and languages

Governance & Compliance

SOC 1, SOC 2, GDPR, CCPA, PCI-DSS — centralized administration for worldwide deployments

Cloud Infrastructure

AWS and Azure — high availability, defined SLAs, 24/7 monitoring

Deep-Linking

Synchronized product content from manufacturers to distributors to retailers in real time

For the CRO & VP Sales — Revenue & Channel

CxCommerce is designed to generate revenue, not just display a catalog. The platform handles the full B2B sales journey — from a technician searching for a part number to a fleet manager approving a $50,000 order — with features that convert visitors into buyers and make it easy for existing customers to spend more.

B2B Order Management
Complex commercial terms including multi-tier pricing, sold-to/ship-to/bill-to entities, and blanket orders
Customer-Specific Pricing

ERP-integrated contract pricing by account, order type, and quantity — displayed only to authorized users

Self-Service Portal

24/7 access to order history, invoices, packing slips, shipment tracking, and returns — without a phone call

Dealer & Distributor Portal

Multi-tenant portal supporting different experiences by channel partner type, geography, or brand

Cross-Sell & Upsell

AI-driven related parts, interchange suggestions, and complement recommendations at point of search

Promotions & Merchandising

Template-based promotion management with business rule recommendations — clear inventory, drive seasonal demand

Reorder Pads

High-volume B2B buyers can enter multiple part numbers directly into cart — designed for fleet and industrial buyers

SMS & Email Notifications

Automated order status updates via email, SMS, or WhatsApp for sold-to, shipped-to, and bill-to contacts

For the CMO & VP Marketing — Discovery & Experience

In B2B commerce, if buyers cannot find the right part quickly and confidently, they will find it somewhere else. CxCommerce’s search and discovery capabilities are built around the way industrial buyers actually search — by part number, interchange, VIN, brand, or visual image — not by keyword browsing.

AI-Powered Smart Search

Auto-suggest, spelling correction, partial input matching — handles part numbers with and without dashes/dots

Interchange Search

Finds equivalent substitute parts instantly when primary part is unavailable — critical for minimizing truck downtime

YMME / VIN Lookup

Year/Make/Model/Engine and VIN-based search — surfaces the right part for the right vehicle automatically

Visual / Image Search

VisualAI Agent: buyers upload a photo of the part they need and the system matches to the correct SKU

Faceted Search & Filtering

Filter by brand, category, specification, availability, and price — refined results without endless scrolling

Rich Product Detail Pages

Zoomable line drawings, high-res images, spec sheets, videos, related parts, and compare-parts tool

Automated SEO

AI-generated page titles, meta descriptions, and structured data for every part page — 92%–100% SEO scores achieved by customers

Site Personalization

Tailored storefront experience based on user role, account, geography, and purchase history

For the CFO — Cost, Risk & TCO

The true cost of a B2B ecommerce platform is not the license fee — it is the implementation cost, the ongoing maintenance burden, the cost of missed sales during a multi-year deployment, and the opportunity cost of capabilities you cannot deploy because your platform cannot support them. CxCommerce is designed to lower all of these.

Implementation Timeline

Weeks to go-live vs. 18–24 months for SAP Hybris, SFCC, or HCL Commerce

No SI (Systems Integrator)

Turnkey deployment — PhaseZero owns the integration, not a third-party SI billing $300/hr

Reduced Call Center Cost

Dana reduced call-in orders 30%; Harman and Bergey’s saw significant drops in inbound support volume

Legacy System Decommission

Dana retired 20+ legacy systems — eliminating licensing, maintenance, and security overhead

No IT Headcount Required

Harman and Bergey’s both deployed with zero new IT hires — PhaseZero manages integrations and monitoring

SaaS Pricing Model

Cloud-native SaaS on AWS/Azure — no on-premise infrastructure, no upgrade projects

Continuous Innovation

New capabilities deployed as platform updates — customers benefit without rebuilding

CxCommerce vs. Legacy B2B Ecommerce Platforms

If you are evaluating B2B ecommerce platforms for a manufacturing or distribution business, the comparison below reflects what our customers experienced before choosing CxCommerce. It is not a marketing exercise — these are the specific capability and cost differences that drove their decisions.

Capability CxCommerce SAP Hybris / SFCC / Magento
Built for B2B manufacturing
Purpose-built — no customization needed
⚠️ Requires significant custom development
ERP integration (out of box)
SAP, Oracle, Infor, Dynamics, Karmak, Procede
Custom SI work required — 6–12 months additional
Implementation timeline
Weeks to go-live
18–24 months typical
Systems integrator required
No SI needed — PhaseZero owns integration
Major SI engagement typically required
Interchange part search
Native — built for industrial catalogs
Not included — custom build required
YMME / VIN search
Included out of box
Custom development required
Customer-specific pricing
ERP-native, real-time
⚠️ Configurable but requires ERP integration work
Multi-location inventory
Real-time API sync across all locations
⚠️ Available but requires configuration
MACH certification
MACH Alliance certified
⚠️ Varies — SAP Hybris is monolithic
AI-native catalog tools
AEO AI, SEO AI, VisualAI, RecommendAI built in
Requires third-party add-ons
TCO (3-year)
Lower — no SI, no legacy maintenance
Higher — SI fees + upgrade costs + licensing
SOC 1, SOC 2, GDPR
Certified and compliant
⚠️ Platform compliant; customer deployment may vary

Real Results from Real Customers

The outcomes below are documented results from PhaseZero CxCommerce deployments — not projected estimates or pilot programs.

0 %
Online sales growth in 2 yrs — Dana Inc.
0 x
Online sales growth — Bergey's Truck Centers
0 %+
Sales growth — Harman HVS
0 %
Conversion rate (1.4% industry avg) — Dana
0 %
Organic traffic increase — Dana
0 x
Search growth — Bergey's
0 %
Conversion rate (1.4% industry avg) — Dana
0 %
Organic traffic increase — Dana
0 x
Search growth — Bergey's
0 %
Online sales growth in 2 yrs — Dana Inc.
0 x
Online sales growth — Bergey's Truck Centers
0 %+
Sales growth — Harman HVS
0 %
Conversion rate (1.4% industry avg) — Dana
0 %
Organic traffic increase — Dana
0 x
Search growth — Bergey's

“Whether you are a professional service technician, automotive enthusiast, seasoned parts distributor, or a new-generation user, the search functionality of our new platform provides a convenient tool to identify quality replacement parts. We are confident that customers will appreciate the total self-service, one-stop-shop — making it easier than ever to do business with Dana and our outstanding network of distributors.”

Vice President of Customer Experience, Strategy & Product Planning — Dana Aftermarket Group

“The platform’s user-friendly interface, combined with powerful analytics and self-service options, has significantly enhanced our ability to meet customer demands. The improved order fulfillment workflows and real-time parts availability have resulted in faster service and greater customer satisfaction. With quarterly sales exceeding expectations, we are confident that CxCommerce will continue to drive our growth and success.”

B2B Customer Relations — Harman Heavy Vehicle Specialists Ltd.

Dana Incorporated: 880,000+ parts, 33 countries, 4 lines of business

Bergey's Truck Centers: 5x online sales, 9x search growth, 7%+ conversion rate

Harman Heavy Vehicle Specialists: 38% sales growth, 350% search growth

Frequently Asked Questions About CxCommerce

CxCommerce is a composable, AI-native B2B ecommerce platform purpose-built for manufacturers and distributors. It is designed for businesses with large, complex product catalogs — typically 25,000 to 880,000+ SKUs — that require ERP integration, multi-location inventory visibility, customer-specific pricing, and support for diverse buyer types including fleet operators, dealers, repair shops, and distribution partners. It supports B2B, B2C, B2E, and headless commerce models.

CxCommerce is a turnkey solution designed to go live in weeks, not months. Unlike legacy platforms that require 18-to-24-month SI-led implementations, CxCommerce ships with pre-built ERP integrations, industry-specific search and order management capabilities, and a supported deployment process managed by PhaseZero. The exact timeline depends on catalog size and ERP complexity, but customers like Bergey’s Truck Centers — with 245,000 parts and two ERP systems — have successfully deployed without adding internal IT staff.

CxCommerce integrates natively with SAP, Oracle JD Edwards, Infor CloudSuite, Microsoft Dynamics, Karmak, Procede DMS, MAM Software, and AS400-based systems. It also integrates with leading PIM systems including VIPAR PARTSPHERE and Plytix, and with shipping and tax solutions including FedEx, UPS, and TaxJar. All integrations are maintained and supported by PhaseZero — customers do not own the integration risk.

CxCommerce is purpose-built for manufacturing and distribution complexity, while SAP Hybris and Salesforce Commerce Cloud are general-purpose platforms that require significant custom development to handle interchange search, YMME lookup, multi-location inventory, and dealer portal management. CxCommerce deploys in weeks; SAP Hybris and SFCC typically require 18–24 months and a major SI engagement. Dana Incorporated chose CxCommerce over legacy alternatives and decommissioned 20+ systems in the process. CxCommerce is also MACH-certified, while SAP Hybris is a monolithic architecture.

Yes. CxCommerce is built around B2B pricing complexity as a core capability, not an add-on. It integrates with ERP systems in real time to display customer-specific contract pricing, volume-based pricing, and account-level terms to authorized users only. It supports sold-to/ship-to/bill-to entity management, multi-tier channel pricing, and blanket order support. This is one of the most common reasons manufacturers and distributors choose CxCommerce over retail-first platforms.

Yes. CxCommerce runs on a single global instance that supports multiple tenants, brands, geographies, and languages simultaneously. Dana Incorporated deployed CxCommerce across 3 major regions (US-Canada, EMEAR, South America) and 14 languages on a single platform instance. The platform is GDPR-ready, SOC 1 and SOC 2 certified, and CCPA compliant — meeting enterprise governance requirements for global operations.

CxCommerce’s total cost of ownership is significantly lower than legacy platforms for three reasons: no systems integrator fees (PhaseZero owns the deployment), no separate integration development costs (ERP connections are included), and no ongoing upgrade projects (SaaS model with continuous updates). Customers also report measurable cost reductions from lower call center volume (Dana: 30% reduction in call-in orders) and the decommissioning of legacy systems (Dana retired 20+ systems). The indirect TCO benefit — going live in weeks instead of 18 months — is also significant: every month of delayed launch is foregone digital revenue.

Ready to See CxCommerce in Action?

Most of our prospects come to us having already spent time researching SAP Hybris, Salesforce Commerce Cloud, or Magento — and having realized those platforms were designed for a different kind of business. If that is where you are, we would like to show you what a platform built for your business actually looks like.
In a 45-minute demo we will walk through: how CxCommerce connects to your ERP without a systems integrator, how intelligent search handles your catalog complexity, what your customers would actually experience, and what a realistic implementation timeline looks like for a business of your size.

Are you ready to fast-track your digital transformation?