
Financial controls

Security & availability

Global data privacy

Open architecture standard

AI-Enabled B2B Commerce 2025

Cloud-native infrastructure

Open architecture standard

AI-Enabled B2B Commerce 2025

Cloud-native infrastructure

Financial controls

Security & availability

Global data privacy

Open architecture standard

AI-Enabled B2B Commerce 2025

Cloud-native infrastructure
Most B2B ecommerce platforms are either built for retail (and retrofitted for industrial complexity) or so customizable they require a systems integrator to turn them into a working product. CxCommerce takes a different approach: it is purpose-built for the way manufacturers and distributors actually operate, deployable as a complete turnkey solution, and composable enough to evolve with your business without rebuilding from scratch.
CxCommerce ships with the capabilities manufacturers and distributors need most — intelligent part search, real-time inventory, customer-specific pricing, ERP integration, self-service order management, and AI-powered catalog tools — configured and ready to use, not assembled from components.
Where traditional platform vendors hand you a framework and bill you for the integration work, PhaseZero delivers a working commerce experience. Bergey’s Truck Centers went live with a fully integrated platform connecting two ERP systems, a PIM, shipping, and tax — without hiring a single IT staff member.
CxCommerce is built around the specific requirements of manufacturing and distribution: interchange part search across hundreds of thousands of SKUs, year/make/model/engine (YMME) lookup, multi-location inventory visibility, back-order and build-to-order support, dealer and distributor portal management, and complex B2B pricing with account-specific contract terms.
These are not bolt-on features — they are core to the platform. Dana Incorporated uses CxCommerce to serve 880,000+ parts across 4 lines of business and 14 languages. Harman Heavy Vehicle Specialists manages 450,000 interchanges. Bergey’s serves 245,000 parts across 448 brands from 25 locations.
CxCommerce connects to your existing ERP, PIM, warehouse management, and logistics systems through real-time APIs — not batch file transfers that create lag and errors. Integrations with SAP, Oracle JD Edwards, Infor CloudSuite, Microsoft Dynamics, Karmak, and Procede DMS are supported and maintained by PhaseZero, so your IT team does not own the integration risk.
When Dana decommissioned 20+ legacy systems and consolidated onto CxCommerce, they did not rebuild their ERP — they connected it. The platform executed 4+ million API calls annually across Dana’s global network from day one of full deployment.
CxCommerce runs on MACH architecture — Microservices, API-first, Cloud-native, Headless — certified by the MACH Alliance. This means new markets, new business models, and new capabilities can be added without rebuilding the core platform. It also means you are never locked into a single vendor’s roadmap.
Dana’s global deployment spans 3 major regions and 14 languages on a single instance. Bergey’s unified two ERP systems and 25 locations behind one customer portal. The same composable architecture that supports a 25-person distributor can scale to a $10 billion global manufacturer.
CxCommerce is built for enterprise IT teams who have learned the hard way that ‘flexible’ often means ‘expensive to integrate.’ The platform ships with pre-built, supported integrations for the ERP and catalog systems your business already runs on — and a composable architecture that lets you add, replace, or upgrade components without disrupting the rest.
Single global instance supporting multiple tenants, brands, geographies, and languages
SOC 1, SOC 2, GDPR, CCPA, PCI-DSS — centralized administration for worldwide deployments
AWS and Azure — high availability, defined SLAs, 24/7 monitoring
Synchronized product content from manufacturers to distributors to retailers in real time
CxCommerce is designed to generate revenue, not just display a catalog. The platform handles the full B2B sales journey — from a technician searching for a part number to a fleet manager approving a $50,000 order — with features that convert visitors into buyers and make it easy for existing customers to spend more.
ERP-integrated contract pricing by account, order type, and quantity — displayed only to authorized users
24/7 access to order history, invoices, packing slips, shipment tracking, and returns — without a phone call
Multi-tenant portal supporting different experiences by channel partner type, geography, or brand
AI-driven related parts, interchange suggestions, and complement recommendations at point of search
Template-based promotion management with business rule recommendations — clear inventory, drive seasonal demand
High-volume B2B buyers can enter multiple part numbers directly into cart — designed for fleet and industrial buyers
Automated order status updates via email, SMS, or WhatsApp for sold-to, shipped-to, and bill-to contacts
In B2B commerce, if buyers cannot find the right part quickly and confidently, they will find it somewhere else. CxCommerce’s search and discovery capabilities are built around the way industrial buyers actually search — by part number, interchange, VIN, brand, or visual image — not by keyword browsing.
Auto-suggest, spelling correction, partial input matching — handles part numbers with and without dashes/dots
Finds equivalent substitute parts instantly when primary part is unavailable — critical for minimizing truck downtime
Year/Make/Model/Engine and VIN-based search — surfaces the right part for the right vehicle automatically
VisualAI Agent: buyers upload a photo of the part they need and the system matches to the correct SKU
Filter by brand, category, specification, availability, and price — refined results without endless scrolling
Zoomable line drawings, high-res images, spec sheets, videos, related parts, and compare-parts tool
AI-generated page titles, meta descriptions, and structured data for every part page — 92%–100% SEO scores achieved by customers
Tailored storefront experience based on user role, account, geography, and purchase history
The true cost of a B2B ecommerce platform is not the license fee — it is the implementation cost, the ongoing maintenance burden, the cost of missed sales during a multi-year deployment, and the opportunity cost of capabilities you cannot deploy because your platform cannot support them. CxCommerce is designed to lower all of these.
Weeks to go-live vs. 18–24 months for SAP Hybris, SFCC, or HCL Commerce
Turnkey deployment — PhaseZero owns the integration, not a third-party SI billing $300/hr
Dana reduced call-in orders 30%; Harman and Bergey’s saw significant drops in inbound support volume
Dana retired 20+ legacy systems — eliminating licensing, maintenance, and security overhead
Harman and Bergey’s both deployed with zero new IT hires — PhaseZero manages integrations and monitoring
Cloud-native SaaS on AWS/Azure — no on-premise infrastructure, no upgrade projects
New capabilities deployed as platform updates — customers benefit without rebuilding
If you are evaluating B2B ecommerce platforms for a manufacturing or distribution business, the comparison below reflects what our customers experienced before choosing CxCommerce. It is not a marketing exercise — these are the specific capability and cost differences that drove their decisions.
| Capability | CxCommerce | SAP Hybris / SFCC / Magento |
|---|---|---|
| Built for B2B manufacturing |
✅
Purpose-built — no customization needed
|
⚠️
Requires significant custom development
|
| ERP integration (out of box) |
✅
SAP, Oracle, Infor, Dynamics, Karmak, Procede
|
❌
Custom SI work required — 6–12 months additional
|
| Implementation timeline |
✅
Weeks to go-live
|
❌
18–24 months typical
|
| Systems integrator required |
✅
No SI needed — PhaseZero owns integration
|
❌
Major SI engagement typically required
|
| Interchange part search |
✅
Native — built for industrial catalogs
|
❌
Not included — custom build required
|
| YMME / VIN search |
✅
Included out of box
|
❌
Custom development required
|
| Customer-specific pricing |
✅
ERP-native, real-time
|
⚠️
Configurable but requires ERP integration work
|
| Multi-location inventory |
✅
Real-time API sync across all locations
|
⚠️
Available but requires configuration
|
| MACH certification |
✅
MACH Alliance certified
|
⚠️
Varies — SAP Hybris is monolithic
|
| AI-native catalog tools |
✅
AEO AI, SEO AI, VisualAI, RecommendAI built in
|
❌
Requires third-party add-ons
|
| TCO (3-year) |
✅
Lower — no SI, no legacy maintenance
|
❌
Higher — SI fees + upgrade costs + licensing
|
| SOC 1, SOC 2, GDPR |
✅
Certified and compliant
|
⚠️
Platform compliant; customer deployment may vary
|
The outcomes below are documented results from PhaseZero CxCommerce deployments — not projected estimates or pilot programs.
“Whether you are a professional service technician, automotive enthusiast, seasoned parts distributor, or a new-generation user, the search functionality of our new platform provides a convenient tool to identify quality replacement parts. We are confident that customers will appreciate the total self-service, one-stop-shop — making it easier than ever to do business with Dana and our outstanding network of distributors.”
Vice President of Customer Experience, Strategy & Product Planning — Dana Aftermarket Group
“The platform’s user-friendly interface, combined with powerful analytics and self-service options, has significantly enhanced our ability to meet customer demands. The improved order fulfillment workflows and real-time parts availability have resulted in faster service and greater customer satisfaction. With quarterly sales exceeding expectations, we are confident that CxCommerce will continue to drive our growth and success.”
B2B Customer Relations — Harman Heavy Vehicle Specialists Ltd.
Dana Incorporated: 880,000+ parts, 33 countries, 4 lines of business
Bergey's Truck Centers: 5x online sales, 9x search growth, 7%+ conversion rate
Harman Heavy Vehicle Specialists: 38% sales growth, 350% search growth
CxCommerce is a composable, AI-native B2B ecommerce platform purpose-built for manufacturers and distributors. It is designed for businesses with large, complex product catalogs — typically 25,000 to 880,000+ SKUs — that require ERP integration, multi-location inventory visibility, customer-specific pricing, and support for diverse buyer types including fleet operators, dealers, repair shops, and distribution partners. It supports B2B, B2C, B2E, and headless commerce models.
CxCommerce is a turnkey solution designed to go live in weeks, not months. Unlike legacy platforms that require 18-to-24-month SI-led implementations, CxCommerce ships with pre-built ERP integrations, industry-specific search and order management capabilities, and a supported deployment process managed by PhaseZero. The exact timeline depends on catalog size and ERP complexity, but customers like Bergey’s Truck Centers — with 245,000 parts and two ERP systems — have successfully deployed without adding internal IT staff.
CxCommerce integrates natively with SAP, Oracle JD Edwards, Infor CloudSuite, Microsoft Dynamics, Karmak, Procede DMS, MAM Software, and AS400-based systems. It also integrates with leading PIM systems including VIPAR PARTSPHERE and Plytix, and with shipping and tax solutions including FedEx, UPS, and TaxJar. All integrations are maintained and supported by PhaseZero — customers do not own the integration risk.
CxCommerce is purpose-built for manufacturing and distribution complexity, while SAP Hybris and Salesforce Commerce Cloud are general-purpose platforms that require significant custom development to handle interchange search, YMME lookup, multi-location inventory, and dealer portal management. CxCommerce deploys in weeks; SAP Hybris and SFCC typically require 18–24 months and a major SI engagement. Dana Incorporated chose CxCommerce over legacy alternatives and decommissioned 20+ systems in the process. CxCommerce is also MACH-certified, while SAP Hybris is a monolithic architecture.
Yes. CxCommerce is built around B2B pricing complexity as a core capability, not an add-on. It integrates with ERP systems in real time to display customer-specific contract pricing, volume-based pricing, and account-level terms to authorized users only. It supports sold-to/ship-to/bill-to entity management, multi-tier channel pricing, and blanket order support. This is one of the most common reasons manufacturers and distributors choose CxCommerce over retail-first platforms.
Yes. CxCommerce runs on a single global instance that supports multiple tenants, brands, geographies, and languages simultaneously. Dana Incorporated deployed CxCommerce across 3 major regions (US-Canada, EMEAR, South America) and 14 languages on a single platform instance. The platform is GDPR-ready, SOC 1 and SOC 2 certified, and CCPA compliant — meeting enterprise governance requirements for global operations.
CxCommerce’s total cost of ownership is significantly lower than legacy platforms for three reasons: no systems integrator fees (PhaseZero owns the deployment), no separate integration development costs (ERP connections are included), and no ongoing upgrade projects (SaaS model with continuous updates). Customers also report measurable cost reductions from lower call center volume (Dana: 30% reduction in call-in orders) and the decommissioning of legacy systems (Dana retired 20+ systems). The indirect TCO benefit — going live in weeks instead of 18 months — is also significant: every month of delayed launch is foregone digital revenue.
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