Manufacturers with large product catalogs need to arm their customers and end users with enough information while providing an easy-to-use digital experience that allows all users to find their best-fit products quickly. Manufacturers must also enable their channel partners to programmatically update their sites and systems in real-time using web services.
After customers find the best products, it’s important to provide them with availability, pricing, and “where to buy.”
Manufacturers need a B2B order management solution that meets the needs of their complex business processes which includes taking orders online, over the phone, or in-person and tracking complex business arrangements including different sold-to, ship-to, and bill-to entities.
The internal systems and staff responsible for fulfillment need accurate order information, while customers need visibility into order and shipment status with integrations to all the major shipping carriers.
After delivery, manufacturers need to delight customers and end users with any necessary training and instructions to ensure successful installation and use of their products.
Part of a product’s value is the warranty. And warranties must be clearly communicated if a claim is made. Manufacturers also want to make the return process easy for end users and customers to decrease the cost of processing.
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