Betts Truck Parts & Service grew revenue by 400% after its digital transformation with PhaseZero’s CxCommerce™.

Los Altos, CA, June 13, 2022 – After a problematic attempt to implement other software, Betts Truck Parts & Service decided to go with the PhaseZero CxCommerce™ solution, a choice that allowed them to increase their monthly digital commerce revenue by up to 4 times over the previous system in just a few months. A true digital revolution for the company.


PhaseZero’s CxCommerce™ is a digital commerce platform developed specifically for the heavy-duty transportation and automotive aftermarket industry. It enabled Betts Truck Parts & Service’s digital transformation through five key factors:

  1. Ease of use
  2. Real-time product availability
  3. Detailed parts search
  4. Customized part listings


“In addition to customers using the solution, our sales team is enthusiastic about their own success.  If we're going to work 8 to 10 hours, what's the best use of that time? Is it spending 27 minutes sitting on the side of the road placing an order? If I can do it in 3 minutes or the customer can do it, what can I do with those 27 minutes? Can I make another prospecting call or do a walk-through with another customer? If we get it right with all our tools like PhaseZero and our CRM, then all of a sudden, we are more productive. I'd rather use our existing team more effectively than constantly adding new people," stated Bill Betts, President of the company.


The goal of Betts Truck Parts & Service’s digital sales transformation was to implement a digital portal that would allow its customers to order online, entering the e-commerce model in a robust way. But the first experience, with the previous platform, was difficult and adoption was low.


"The former platform did not integrate easily with our business systems to show real-time product availability or customer-specific pricing. Both customers and sales staff did not enjoy using this platform," Betts recalled.


"PhaseZero's CxCommerce solutions bring sophisticated digital commerce technologies to Betts Truck Parts & Service’s customers, " stated Ram ChandraSekar, Founder and CEO of PhaseZero.  At PhaseZero we understand that our clients serve a wide range of customer types across different facets of the business and that it is important to ensure that they provide a smooth and convenient experience to every one of them.”


“The ‘Customer Journey’ in CxCommerce is made up of seven simple, quick and efficient steps: Search & Find, Inventory, Pricing, Where-To-Buy, Order Management, Fulfillment & Delivery, Service & Installation; Returns & Warranty, and Loyalty Management; and the ‘Customer Types’ contemplates five types of target customers for whom this CxCommerce e-commerce digital sales platform is designed, which are: OEMs, Distributors, Retailers, Installers, Consumers, and Employees.  PhaseZero’s CxCommerce™ provides the digital technology platform to create an efficient and world-class full lifecycle experience for all customer types, geographies, and product lines”, added ChandraSekar.


Drivers of change

The implementation of PhaseZero’s CxCommerce™ solved Betts Truck Parts & Service’s challenges through five factors.

PhaseZero’s CxCommerce™ is easily integrated with Betts Truck Parts & Service’s business systems to provide real-time parts availability. Customers need to know if a product is in stock and when it will arrive. The addition of this self-service feature eliminated the need for phone calls.


Another factor was the ease of use of the platform, which allowed for much greater adoption by the sales team and customers. The sales team schedules demonstrations with customers to teach them how to place their first order on the website. "After placing their first order, 75% of Betts Truck Parts & Service’s customers placed a second order online," the executive said.


A third element was to make finding the right part less of a challenge. Searching was made easier for both customers and employees by integrating an advanced catalog.


The fourth step was the creation of customized lists of frequently ordered parts or parts that are compatible with customers' fleets to make online ordering even faster and simpler for customers.


Finally, processes were optimized. Now, processing an order online costs about one-third of what it costs Betts Truck Parts & Service to take and process an order in person. The digital channels operate 24 hours a day, seven days a week, allowing Betts Truck Parts & Service to reach second and third-shift customers who work outside their regular hours.


About is a cloud-based B2B and B2C e-commerce software company and a trusted digital commerce partner for global manufacturing and distribution companies. PhaseZero, a Silicon Valley-based enterprise software company, is built to accelerate and deliver digital experiences to customers by integrating their ERP, parts catalog, warehouse, and inventory systems through cloud technologies. Learn more at


About Betts Truck Parts & Service

Since 1868, Betts Company has evolved from humble beginnings as the first spring manufacturer west of the Mississippi into a diversified operation serving heavy haul trucking, the automotive aftermarket, and other industrial sectors.

Today, Betts proudly serves the transportation and other industrial markets through its three business units: Betts Spring Manufacturing, Betts Truck Parts & Service, and BettsHD.

HDA Truck Pride Store launches an enhanced customer experience for its members and suppliers with PhaseZero’s E-Commerce Platform

St. Louis, MO, April 28, 2022 – HDA Truck Pride, the nation's largest and most trusted independent supplier of parts and service to the commercial vehicle aftermarket announced the launch of the "HDA Truck Pride Store" at their annual meeting.


"E-commerce is a vital part of doing business today.  Our goal is to support our members by providing more efficient, easier to use tools” said Laura Hewitt, Vice President of Technology for HDA Truck Pride.  “We really wanted to enhance the user experience by improving navigation, search capabilities and site performance.  The PhaseZero CxCommerce™ platform allowed us to do that”.


PhaseZero’s CxCommerce™ is a software platform designed to connect distributors, customers, and suppliers, and bring employees and customers closer together.  It also allows customers to purchase products through an online channel in addition to traditional counter or call-in service. The platform provides the digital technology to create an efficient and world-class full lifecycle experience, from parts sourcing to ordering and post-order follow-up needs.


"PhaseZero's CxCommerce™ solutions bring sophisticated digital commerce technologies to HDA Truck Pride members, where they can focus on growth and becoming more efficient with today’s labor shortages and supply chain issues," says Ram ChandraSekar, Founder and CEO of PhaseZero.


"Our solution and execution approach," adds ChandraSekar, "enables HDA Truck Pride members to respond quickly to changing market conditions and better serve their customers by offering flexible options. It also promotes both in-store or online employee interactions, allowing a traditional brick-and-mortar business to access the best available digital technology to complement its industry expertise, customer relationships, and last-mile delivery services."


The HDA Truck Pride store was launched this week during their annual meeting in Orlando.


“Feedback from beta users has been great thus far so the annual meeting was the perfect opportunity to announce our launch, with PhaseZero, as our partner. We are excited to collaborate to bring continuous innovation and enhance our digital experience offering over the coming months,” says Hewitt.


About is a cloud-based B2B and B2C e-commerce software company and a trusted digital commerce partner for global manufacturing and distribution companies. PhaseZero, a Silicon Valley-based enterprise software company, is built to accelerate and deliver digital experiences to customers by integrating their ERP, parts catalog, warehouse, and inventory systems through cloud technologies. Learn more at


About HDA Truck Pride

HDA Truck Pride is North America's largest independent provider of parts and services to the commercial vehicle aftermarket.  With over 750 distribution locations and over 400 service facilities, HDA Truck Pride boasts the largest footprint in the industry. The marketing group is focused on value-added services, not just delivering parts, but solving problems and driving technical expertise. The organization offers training, product support, and marketing programs all focused on growing the business of its members, fleet customers, and service experts. For more information, visit

PhaseZero Offers CxAnalytics and Data-as-a-Service Solution with Roadmap to Deliver Enterprise AI Applications for Manufacturing Companies

LOS ALTOS, Calif. - Jan. 18, 2022 - PRLog -- PhaseZero, a leading B2B & B2C digital commerce software provider, announced its new CxAnalytics solution for business managers to proactively manage sales and market share growth and mitigate critical business risks. This announcement showcases another strategic investment by PhaseZero as part of their continuous investment in their CxCommerce solution, its open, secure, multi-tenant, multi-market, and multi-cloud enterprise Software-as-a-Service (SaaS) application platform.

With proven, domain-specific analytics applications integrated with the PhaseZero CxCommerce platform and SaaS applications, businesses can utilize role-based intelligence to proactively manage pricing optimizations, inventory and availability issues, stockout scenarios, shopping cart abandonments, order conversion opportunities and the user search experience.

  • User-friendly data access platform for business users, developers, marketing agencies, consulting and advisory services providers, systems integrators, and many other value-add service providers to build and deploy data science, AI- and ML-driven applications to accelerate successful outcomes for both traditional and digital multi-channel business execution.
  • Configurable data streaming and integration of information from search engine optimization (SEO), real-time inventory from all relevant sources, customer & user-specific pricing, omni-channel order management sources, delivery tracking and shipment details, post-order returns and warranty information, and many other relevant private and public data sources.
  • Prebuilt data connector portfolio continues to expand bringing performance and scalability improvements for PhaseZero CxCommerce and CxAnalytics solutions including connectors to industry leading part catalog systems, inventory management systems, finance and order management systems, global shipment carriers, sales tax applications, payment management systems, digital and search engine analytics sources.
  • Cloud-based solution validated for industry leading analytics and reporting tools to help businesses optimize customer and user-specific real-time promotions and incentives to drive the sales and customer experience without the need for costly in-house IT systems and administration.
  • Pre-packaged analytics for multi-channel sales and customer experience management delivers actionable, proactive insights for business users to quickly manage their multi-channel business opportunities and benefit immediately from a rich array of data across all relevant sources while reducing business analyst time and effort.

"Until now, Data Science, AI and Machine Learning capabilities were affordable and accessible only to the largest enterprises," said PhaseZero Founder and CEO Ram ChandraSekar. "By integrating industry leading AI and Data Science technologies with prebuilt connectors to all relevant data sources, CxAnalytics enterprise data and AI foundation makes advanced analytics capabilities accessible and affordable for our customers in the automotive and industrial manufacturing ecosystem."

For more information contact PhaseZero at or via


About PhaseZero

PhaseZero is a B2B and B2C e-commerce software company and a trusted digital business partner for automotive and industrial manufacturing companies. PhaseZero, a Silicon Valley-based enterprise software company delivers a comprehensive, industry-specific enterprise-grade digital commerce SaaS applications that enable digital business model transformations globally. Learn more at


PhaseZero Announces Integration with Pluss, Offering Turnkey Digital Commerce Solution for Truck and Heavy Equipment Industry

LOS ALTOS, Calif. - Nov. 12, 2020 - PRLog -- PhaseZero,a leading B2B and B2C eCommerce software provider, now offers an integration with Pluss Software LLC's software solutions for trucks and heavy-duty equipment aftermarket companies. Manufacturers, distributors, and dealers can now launch their online stores with certified and supported real-time integration between PhaseZero CxCommerce™ and Pluss's business software.

"We're proud to offer this seamless integration so Pluss customers can launch new online stores in weeks while leveraging their current business software," said Ram ChandraSekar, founder and CEO of PhaseZero. "This real-time integration between CxCommerce™ and Pluss will help manufacturers, dealers, and other Pluss customers grow their digital sales and respond quickly to market changes."

PhaseZero CxCommerce™ combines Silicon-Valley best practices with industry-specific expertise for truck and heavy-duty equipment companies.

"We know the trucking and heavy-duty equipment industry is changing rapidly and needs a solution with flexible options for customer and employee interactions in-store or online, or a hybrid approach," ChandraSekar said. "CxCommerce™ empowers traditional brick and mortar businesses with the best in the industry digital Customer Experience available to complement their industry expertise, customer relationships, and last-mile delivery services."

The partnership with Pluss strengthens PhaseZero's commitment to the heavy-duty industry.

"This partnership was a natural fit for Pluss and we're excited to offer this integration to our customers. We appreciate PhaseZero's industry focus and experience. They are bringing innovative solutions to digital commerce in the heavy-duty industry." said Todd Adams , Vice President of Product Management at Pluss Software LLC.

PhaseZero CxCommerce™ is a 100% cloud-native digital commerce technology platform built with pricing and packaging options designed to make it accessible and affordable for small and medium businesses with enterprise-scale security and performance to launch and grow their eCommerce and online stores in as little as 4 weeks.

The integration with Pluss unites the essential elements from companies' business systems with their digital commerce experience including:

  • Parts Catalog
  • Parts/Item Master
  • Inventory and Availability by Location
  • Customer Specific Pricing
  • Order Management
  • Customer Self-Service

To learn more about PhaseZero CxCommerce™ solution, please visit

About PhaseZero

PhaseZero is a Cloud 2.0 B2B and B2C eCommerce software company and a trusted digital business partner for automotive and industrial manufacturing companies. PhaseZero's powerful digital commerce platform, CxCommerce™, accelerates digital sales through an enhanced customer experience backed by Silicon Valley expertise and cutting-edge technologies. PhaseZero CxCommerce™ can quickly launch new digital businesses with an average "time to first-order" of four to six weeks. Learn more at

About Pluss Software LLC

Pluss Software LLC is a leading provider of Resource Management Software, consulting services and training for Dealers, Fleet Owners and Repair businesses primarily in the truck, trailer and heavy equipment market. Pluss Software LLC's solutions feature modern software solutions specifically tailored to truck and heavy-equipment parts, sales and service businesses. For more information about Pluss Software LLC's software solutions, please visit:

Dana Accelerates Digital Transformation of Global Aftermarket Business with PhaseZero CxCommerce™ Platform

LOS ALTOS, Calif. – Sept. 30, 2019 – PRLog — PhaseZero, a Cloud 2.0 B2B and B2C e-commerce software company, today announced that it has successfully transformed the global aftermarket digital commerce platform of Dana Incorporated. is powered by the PhaseZero CxCommerce™ solution.

PhaseZero CxCommerce™ enables Dana’s worldwide eCommerce platform,, to deliver industry-leading customer experience and ease of doing business for internal and direct customers. Dana’s direct customers include original-equipment manufacturers, suppliers, warehouse distributors, and aftermarket retail companies.

“Demographic changes and cloud technology adoption across our industries present unprecedented opportunities,” PhaseZero Founder and CEO Ram ChandraSekar said. “We’re proud of Dana’s digital transformation and the user adoption across all major channels. We are excited to help manufacturing & distribution companies accelerate their digital sales with PhaseZero CxCommerce™ solution.”

PhaseZero CxCommerce™ integrates product catalogs across multiple lines of business, making it easier for customers to search, find, identify, and order parts with one global eCommerce portal. The new system integrates multiple ordering systems across major markets to provide real-time inventory and order management across manufacturing plants, distribution centers, and regional logistic centers. Dana’s eCommerce platform now supports nine languages and serves major markets with a single global domain. Using one domain name instead of market-specific domains dramatically improves and delivers a consistent customer experience globally. Organic search traffic to is up more than 450% year over year.

“Dana had a vision to transform its aftermarket business into a digital, customer-centric enterprise,” said Mark Wallace, Dana’s Executive Vice President and President, Commercial Vehicle Driveline Technologies and Aftermarket. “By collaborating closely with PhaseZero, we were able to accelerate our digital journey and transform our global aftermarket e-commerce and customer experience initiative,”

“PhaseZero built our CxCommerce™ platform for deployment of enterprise-scale, global B2B and B2C digital commerce capabilities with a focus on delivering a comprehensive omni-channel customer experience,” ChandraSekar said.

To learn more about Dana’s success with PhaseZero CxCommerce™, visit


About PhaseZero

PhaseZero is a Cloud 2.0 B2B and B2C e-commerce software company and a trusted digital business partner for automotive and industrial manufacturing companies. PhaseZero’s powerful digital commerce platform, CxCommerce™, accelerates your digital sales through an enhanced customer experience backed by Silicon Valley expertise and cutting-edge technologies. PhaseZero CxCommerce™ can launch your new digital business quickly with an average “Time to First Order” of four to six weeks. Learn more at

About Dana Incorporated

Dana is a world leader in providing power-conveyance and energy-management solutions for vehicles and machinery. The company’s portfolio improves the efficiency, performance, and sustainability of light vehicles, commercial vehicles, and off-highway equipment. From axles, driveshafts, and transmissions to electrodynamic, thermal, sealing, and digital solutions, the company enables the propulsion of conventional, hybrid, and electric-powered vehicles by supplying nearly every vehicle and engine manufacturer in the world.

Founded in 1904, Dana employs more than 36,000 people who are committed to delivering long-term value to customers. Based in Maumee, Ohio, USA, and with locations in 33 countries across six continents, the company reported sales of $8.1 billion in 2018. Having established a dynamic, high-performance culture, the company has been recognized globally as a top employer, with significant honors in Asia, India, Italy, Mexico, and the United States. Learn more at

PhaseZero Announces CxCommerce™

A Global B2B and B2C E-Commerce Cloud Platform that Accelerates Digital Transformation for Industrial and Automotive Companies

CLEARWATER BEACH, Fla.Oct. 1, 2018– PhaseZero Ventures, a digital transformation and enterprise Software-as-a-Service firm, announced the release of CxCommerce™ 4.0, its global B2B and B2C e-commerce cloud platform featuring comprehensive customer experience management capabilities to deliver digital commerce outcomes for manufacturers, suppliers, distributors, retail organizations, service shops, and fleet maintenance operations. This announcement was made at the Automotive Aftermarket Suppliers Association (AASA) Technology Conference in Clearwater Beach, Florida.

PhaseZero CxCommerce™ delivers powerful customer experiences to industrial and automotive businesses by integrating Silicon Valley expertise and cutting-edge technology with B2B and B2C e-commerce features.

“PhaseZero provides a proven Silicon Valley approach to accelerating digital transformations for aftermarket businesses,” said Ram ChandraSekar, Founder & CEO of PhaseZero Ventures. “We recognize the need to integrate with legacy systems to deliver modern, digital customer experiences that attract and retain top talent from incoming generations as well as power users with decades of industry experience.”

PhaseZero CxCommerce™ platform highlights:

“The PhaseZero CxCommerce™ platform delivers mobile-responsive user experiences with seamless integration of customer interactions for manufacturers, distributors, suppliers, service shops, and fleet maintenance managers. Our customers need an approach to accelerate and deliver digital customer experiences by integrating their legacy ERP, part catalogs, warehouse, and supplier inventory systems through cloud technologies,” added Chandrasekar. “At PhaseZero, our commitments include not just delivering e-commerce software innovations but more importantly partnering to stay engaged with our customers to ensure successful outcomes through their digital journeys.”

Learn more about PhaseZero Digital Commerce Platform:

About PhaseZero Ventures

PhaseZero Ventures is a cloud 2.0, enterprise Software-as-a-Service B2B and B2C e-commerce software company and the premier digital business execution partner for industrial manufacturing companies. PhaseZero helps transform companies’ investments in sensors, IoT, and Big Data into successful digital businesses with annual recurring revenue, Software-as-a-Service solution offerings. PhaseZero brings together Silicon Valley DNA, culture, and digital thought leadership to transform people, processes, and technology by identifying, developing, operating, and growing digital and software businesses for industrial and manufacturing companies. For more information, visit

For more information, contact: 
Ram Chandrasekar 
Founder & CEO 

PhaseZero Ventures

Related Links